Alicia Lawrence

Alicia Lawrence

I'm a Blogger and Content Creator

Alicia is a content coordinator for PA’s Tech Company of the Year (WebpageFX).

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New Tools PR Pros Need to Discover | prTini

Guest post by: @Alicia_LW Tools are constantly popping up to help communication professionals save time, easily connect with journalist and influencers, and produce better results for their company and clients. But how do you know which ones are worth the investment? Trying new tools for the short free trail week...

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Adding SEO to the Mix: How PR Pros Can Use SEO to Boost Their Client's Content | prTini

Always appreciate when our guest contributors can work PR and martinis into the same post (This blog is called prTini, after all!). Today, blogger and content specialist Alicia Lawrence has five tips for PR pros to shake or stir SEO into the mix to deliver better results for clients: ••• Post by: @Alicia_Lw...

Delivering Results | prTini

As president of Geben Communication, Heather works with organizations to identify and implement the right mix of public relations, marketing and social media, all while maintaining a laser-like focus on achieving goals. We help clients generate awareness, drive sales, influence public opinion, strengthen customer service and translate “offline” brands online....

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Communicating ... Connecting | prTini

Heather Whaling fuses strategic thinking, strong writing, and creativity to deliver PR, social media and marketing results. After nearly a decade of PR agency work, she launched Geben Communication to advise nonprofits and small businesses about new media’s influence on communication — and the value of integrating digital strategies with...

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INFOGRAPHIC: Social Media's Influence ... Beyond Just Socializing | prTini

Social media has changed how business gets done, but that’s not all. It’s also influenced everything from voting and law enforcement … to education and music discovery. Check out this infographic for a quick snapshot of social media’s larger impact....

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3 Questions to Ask Before Joining a Niche Social Network | prTini

When we work with brands, we typically advise them to focus on mastering a few networks instead of stretching their efforts too thin. This is especially true for organizations that are just getting started with social media, as well as those who need help rebooting their online presence after their...

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11 Ideas to Kickstart a Brand's Facebook Timeline | prTini

Today’s Follow Friday guest post is from Mike Schaffer, blogger and director of social media for iostudio. In addition to being a sharp guy, Mike is also a sports fan, pop culture fanatic, and according to his Twitter bio “always striving for awesome.” Who wouldn’t want to be friends with...

Need a speaker? | prTini

Looking for a speaker who can address the intersection of public relations and social media with a twist? When Heather Whaling speaks to conferences and organizations, she delivers fresh insights about technology’s influence on communication and the importance of an integrated approach to PR. Instead of taking a “pie in...

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Best TED Talks for Communicators + Other Links You Might Have Missed (The Weekly Cocktail) | prTini

Like a good cocktail, this mix of news — hand-crafted by Team Geben — will enlighten, inspire and educate. Cheers and happy reading!  Industrial Marketers: Stop Ignoring Social Media and Get Ahead of Your Competitors Kraft Says It Gets Four Times Better ROI from Content Than Ads 6 Best TED...